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The Chautauqua County Partnership for Economic Growth (CCPEG), along with the County of Chautauqua Industrial Development Agency (CCIDA), is reaching out to local businesses and nonprofits as part of an upcoming marketing campaign aimed at talent attraction and retention.

The upcoming campaign, entitled “Live CHQ”, will launch in April and is intended to market Chautauqua County to attract new and professionally talented residents, along with a focus on workforce development and community enrichment. A major component of Live CHQ is a new website that will help to inform prospective residents about the quality of life aspects that the county has to offer, along with the various employment and business development opportunities found across the region.

According to Monica Simpson, CCPEG Partner Engagement Coordinator, the campaign is also intended to assist local companies, businesses, and nonprofits across all sectors by helping to inform their prospective employees about what the county has to offer.

“Many of our local businesses and nonprofits need more skilled, talented, and experienced employees to fill vacant jobs. But it can also be challenging to fill those positions, due to a high demand for skilled workers, compared to the number of candidates currently living in our county,” Simpson explained. “In response to this ongoing demand, CCPEG and CCIDA will launch the three-year Live CHQ campaign in April to attract new and professionally talented residents, along with a focus on workforce development and community enrichment.”

As a first step of the Live CHQ effort, CCPEG is reaching out to representatives in various workforce sectors to learn more about their specific hiring and staffing challenges.

“In turn, this will help us better understand where to focus our marketing efforts during the Live CHQ campaign,” Simpson said.

In the coming days and weeks, CCPEG will reach out to local employers and ask them to input their contact information in an HR Contact Form. The information collected will then be used to share updates on the Live CHQ campaign, invite representatives to participate in upcoming events and activities, and perhaps conduct surveys to identify specific needs, all of which will help in the goal of attracting and retaining talented professionals in Chautauqua County. All information collected will only be used internally for the campaign outreach effort, and will not be shared.

“Together, along with our many private and public partners, we hope to mutually assist one another in our talent attraction and retention efforts,” Simpson said.

Businesses interested in receiving the form should email ccpartnership1@gmail.com or call (716) 363-3770.

More information about the Live CHQ marketing campaign will be announced in the coming weeks.

About CCPEG – The Chautauqua County Partnership for Economic Growth (CCPEG) serves as the main convener of economic development partners and resources to advance key projects that achieve economic prosperity in Chautauqua County. It also serves as the catalyst and broker of resources for advancing economic prosperity efforts and is the central coordinating entity for the formation, retention, development, and attraction of quality jobs and advancements to the quality of life. It is an initiative of the Chautauqua Region Economic Development Corporation (CREDC). For more information visit CHQPartnership.org.