Fundamentals of Media Relations for Counties

Media relations have changed significantly over the years. As newsrooms have gotten smaller, and social media has created intense pressure on journalists to publish news in real-time and respond to public comments, people in government media relations roles need to have the knowledge and skills to assess a situation and respond quickly. In this session, you will learn tips for building positive relationships with journalists as well as a better understanding of the modern news cycle and how to handle media proactively and reactively.