Introduction to Marketing for Non-Marketers and Small Agencies

Many of us wear multiple hats at our agencies and often must promote our organization’s natural assets without the support of a marketing and public relations team. This webinar will provide an introduction to entry-level marketing best practices, in addition to the role basic communications can support marketing efforts.

Whether it’s social media or email marketing, you’ll learn to best leverage your limited time to focus on promotional tactics that help you reach your goals.

Learning Objectives:

• Gain a broad understanding of marketing/communications best practices.
• Discover what marketing tactics you can adopt based on your budget, time and staff/volunteer engagement.
• Learn how to create content that can be leveraged across multiple promotional platforms.